Why Modeling Success Beats Innovation When You’re Growing Your Business

June 30, 2024


For aspiring entrepreneurs and business builders, the allure of creating something entirely new—a product, service, or business that the world has never seen—can be extraordinarily compelling. The thought of being the next Steve Jobs, Elon Musk, or Oprah Winfrey is a dream many pursue. Yet, beneath the surface of these overnight success stories lies a common, often overlooked thread: mastery of fundamentals and the relentless pursuit of modeling proven pathways before venturing into uncharted territory.

The statement, “If you haven't already earned a million dollars in business, then you haven't earned the right to invent something,” may sound harsh at first glance. But let’s dig deeper: It is a call to focus on learning first, to develop experience by walking well-worn paths, and to resist the impulse to reinvent the wheel until you have the foundation necessary for true innovation. In truth, premature invention without robust operational experience is as risky as building a house without laying a strong foundation. The challenges, missteps, and learning curves can stretch a one-year goal into a ten- or twenty-year journey fraught with avoidable heartbreak and lost opportunity.

Let’s take this show transcript and unwrap its wisdom for entrepreneurs, founders, and small business owners, particularly those who have not yet crossed the million-dollar mark. Let’s explore why modeling, not inventing, should be your first step, and how you can strategically set yourself up for future innovation.

Experience: The Missing Ingredient

Let’s get honest: Most would-be inventors and first-time business owners underestimate just how complex running a business can be. There are the visible challenges—sales, marketing, customer service, product development—but also dozens of invisible forces: regulatory hurdles, cash flow crunches, supply chain hiccups, team dynamics, and more.

When you have not yet built a successful business—specifically, one that has made at least a million dollars in revenue—you are almost certainly unfamiliar with the kind of systems and processes needed to scale, automate, and handle adversity. Making your first dollar is a significant step, but learning how to do it again and again, on a larger and larger scale, and under varied conditions, is where real expertise is forged.

Each stage of growth brings new lessons. Earning your first million means you have:

- Validated your offering in the marketplace

- Found and served real customers

- Managed cash flow for survival and growth

- Hired, trained, and maybe even let go of team members

- Established systems for consistency and scalability

- Dealt with setbacks, pivots, and persistence

This is why “earning your stripes” by building a proven business is so crucial: Only after climbing this mountain can you claim with some confidence that you understand the terrain you want to disrupt.

The High Cost of Inexperience

Let’s tackle another core point: Without this track record, first-time founders are forced to learn everything the hard way. It is easy to overlook just how many subtle traps exist for business novices:

- Underestimating how long sales cycles can be

- Pricing incorrectly and destroying your margins

- Overbuilding a product before finding market-fit

- Hiring the wrong people because you don’t know what to look for

- Failing to set up proper accounting and getting blindsided by tax and cash flow

- Ignoring customer feedback—or taking it all at face value and losing your focus

Every one of these—and there are dozens more—can delay your progress by months, even years. Multiply these learning curves together, and what could have been a fast path to profitability and scale can drag into a decade-long experiment.

There is an old business adage: “Experience is the hardest teacher because she gives the test first and the lesson after.” You don’t have to experience all the pain yourself; you can shortcut the process by learning from others.

Napoleon Hill’s Timeless Advice: Duplication Over Innovation

The legendary book “Think and Grow Rich” by Napoleon Hill is a must-read for any entrepreneur, not simply for its motivational wisdom but for its emphasis on learning from those who have already achieved success.

One of Hill’s central points is that “duplication is cheaper than innovation.” In a contemporary entrepreneurial context, this means modeling your early-stage business after one that has already blazed a trail:

- Study businesses similar to the one you want to build, in your specific industry or in adjacent markets.

- Identify the systems, strategies, and processes that have led to their growth.

- Understand their mistakes and how they overcame them.

- Build your own version, tailored for your audience but rooted in what has worked before.

Think of this as “ethical modeling.” It’s not stealing or copycatting; it’s apprenticing yourself to the process of business mastery just as a great chef learns classical recipes before inventing their own.

Why Modeling Works Better Than Inventing (At First)

Here’s why modeling a proven business leads to faster and more reliable traction, especially when you’re getting started:

1. Speed of Execution

You’re not starting from scratch. Proven models, frameworks, and processes let you hit the ground running. Instead of spending years figuring out what might work, you borrow what already does. This gives you a running start and prevents wasted effort on unproven hunches.

2. Predictability

While no business is without risk, following in the footsteps of successful ventures reduces your exposure to many predictable threats. You can anticipate common roadblocks and avoid catastrophic errors.

3. Community and Mentorship

Building in the shadow of others means you can tap into an existing community—peers, vendors, mentors, and coaches—who have seen similar issues and can offer guidance or direct support.

4. Leverage of Best Practices

Business best practices—across operations, hiring, marketing, finance—are often invisible from the outside, but those who have been there and done that can share their playbooks.

5. Resource Efficiency

Every dollar, hour, and unit of energy matters when you’re bootstrapping. Why waste them re-inventing what already exists?

6. Scalability

Systems and processes that work for others can often be adapted to your needs. Once you’ve duplicated success, you can optimize and personalize.

When Is it Time to Invent?

The advice is not “never invent”—but wait until you have experience and a proven track record. Once you have run a successful business (especially at the coveted million-dollar milestone), you have:

- Learned how to validate an idea in the marketplace

- Built systems for sales, marketing, fulfillment, and support

- Assembled and managed a team

- Navigated adversity and competition

With this experiential wisdom, your odds of pioneering something new—even something revolutionary—go up dramatically. You know the rules well enough to break them effectively.

Real-World Examples: Duplication Before Innovation

Consider some of business history’s most celebrated innovators; even their stories support this model-first, innovate-later approach.

- Steve Jobs and Apple: In the early days, Apple didn’t invent the computer, but they built a better, more user-friendly version. Only after mastering product creation and marketing did they pioneer the iPod, iPhone, and other revolutions.

- Howard Schultz and Starbucks: Starbucks didn’t invent coffee shops, but modeled after Italian espresso bars before creating the global coffeehouse culture we know today.

- Sam Walton and Walmart: Walton didn’t invent discount retailing; he studied existing models, duplicated their systems, and optimized relentlessly before introducing his own innovations.

Each built on what worked, gained mastery, and then pushed boundaries.

How to Model a Business: Practical Steps

So how do you ethically and effectively model a business for your own entrepreneurial journey?

1. Pick Your Model(s)

Start by researching 3-5 businesses in your space that you admire. Study their websites, sales funnels, product lines, customer journey, and public case studies.

2. Reverse Engineer

Analyze what elements fuel their success. How do they generate leads? What marketing channels do they use? How do they retain customers? What is their pricing strategy? Map these components as best as you can.

3. Network and Learn from Practitioners

Attend industry meetups, read interviews, join forums and LinkedIn groups. Reach out to founders (many are more accessible than you might think) and learn from their war stories.

4. Adapt, Don’t Just Copy

Take what works, but flex it for your situation. Adjust your messaging, delivery, and unique value proposition to suit your audience and skillset.

5. Build Systems

Document your processes from day one. Good systems make things repeatable and scalable—which is what you’ll need for your million-dollar marathon.

6. Iterate and Improve

As you gain traction, seek feedback, measure results, and refine your approach. Keep modeling what works, and begin to innovate as your confidence and cash flow grow.

Facing the Urge to Be Different

What if you’re passionate about changing the world? Many founders bristle at the advice to model after existing businesses, wanting instead to “stand out” immediately. Here’s the truth: Most legendary entrepreneurs started with mastery of fundamentals, not disruption.

Being different only matters when you also deliver value—consistently and at scale. Very few original ideas survive on their own without adaptation, adjustment, and refinement. The bridge from “me-too business” to “category disruptor” is built on a foundation of modeling, refinement, and—only later—invention.

How Modeling Prepares You for Innovation

When you build and scale a business based on proven practices, you:

- Generate the cash flow and stability to fund innovation

- Build a team and supply chain capable of supporting new initiatives

- Understand customer pain points more intimately, increasing your odds of inventing solutions people will pay for

- Become a member of the business community able to recruit allies, partners, and talent

This approach multiplies your creative potential. Instead of risking everything on one big bet, you build a robust platform from which to experiment, fail safely, and ultimately invent.

Common Pitfalls to Avoid

- Impatience: Rushing to innovate before mastering the basics leads to disaster. Take the time to build your skills.

- Perfectionism: Obsessing over unique features can bog down early progress. Focus on delivering value.

- Lone Wolf Syndrome: Trying to figure it all out yourself, when thousands have walked the path before, is unnecessary and lonely.

- Modeling the Wrong Businesses: Be discerning. Some businesses seem successful but are unprofitable or unsustainable. Validate your models before following in their footsteps.

Final Words: Strategy for the Aspiring Entrepreneur

To the entrepreneur who has not yet seen that first seven-figure year: Let go of the need to invent at the outset. Apprenticeship comes first. Model after what works, gain mastery, and only then put your own unique spin on the marketplace.

By learning from those who have gone before, you fast-track your own expertise, reduce risk, and set yourself up for true, sustainable innovation when the time is right.

Let this week’s Strategy Sunday be your invitation: Study those who have already won, walk the proven paths, and build your future with wisdom and grit. Save your big invention for when you’ve earned the right—and the experience—to truly make your mark on the world.

Thank you for joining me, and I look forward to seeing you on your journey from modeling, to mastery, to genuine innovation.

Subscribe

Join our mailing list to be notified of new episodes and updates.

Please enter your first name.
This field must contain a valid email address.
Thank you! Your submission was successfully sent :-)×
Opps! Some went wrong... Your submission did not go through :-(×