The Santa Barbara Web Design and Marketing Blog

When It Comes to Your Services, Are You Leaving Money on the Table? Strategies for Reminding Clients About Everything You Offer

In the hustle and bustle of running your own business, especially one that focuses on web design, marketing, automation, or technology consulting, it’s easy to fall into the trap of assuming your clients and prospects know everything you do. After all, you might think, “I’ve got a website, I’m on social media, and I offer great services. People must know what I do!”

But the reality is much different. Your clients may have found you through a very specific search result—a keyword related to just one of your services. Or maybe they came in through a personal referral, focused on solving a single pain point. After your initial transaction, you hope they keep you in mind. But if you don’t continue to gently remind, educate, and inform them of all your capabilities, you risk missing out on cross-sell and referral opportunities that can make a huge difference in your bottom line.

Today, I want to help you understand why reminding people about all your services is so crucial—and break down the strategies and tools that can help make this a simple, natural, and even automated process.

Why Clients (and Prospects) Only Think of You for “One Thing”

Human memory is selective, and attention spans are short. When someone seeks out your help for a specific problem—let’s say, help with web development—they tune out anything not related to that moment's need. After the project wraps, you’re filed away in their brain as "the web guy." But maybe you also do email marketing, computer troubleshooting, AI training, or e-commerce consulting. Unless you systematically educate your clients over time, those services never enter their awareness.

Plus, even if they are aware you offer more, the details may be fuzzy. For example: if someone came to you for their company website, do they know you can also teach their staff how to use automation tools or introduce them to AI-powered programs like ChatGPT? If you don’t proactively remind and educate, you're leaving potential business on the table.

Missed referrals are another consequence. Happy customers love to refer—but only for the services they know you do. If someone in their network needs marketing automation, but they thought you only handled web design, that potential referral will go somewhere else.

The bottom line: It’s on YOU to ensure your network, client base, and prospects know the full spectrum of your capabilities.

Harnessing Technology: Tools to Keep Clients In-The-Know

Fortunately, today’s digital toolset gives us a variety of ways to keep our networks up-to-date on what we do. The key is to integrate these strategies into your workflow so reminders are gentle, appropriate, and helpful rather than intrusive or redundant.

Let’s break down some effective options:

1. Automated Email Sequences

Email remains one of the most direct ways to reach your contacts with minimal friction. But rather than send generic blasts, consider “drip campaigns” or automated email sequences. These work like this:

- After a transaction, your client gets a thank-you note and a brief overview of other services you offer.

- A week or two later, another email features a useful tip related to another one of your services—perhaps with a case study, testimonial, or special offer.

- Over the next few months, a series of educational messages introduce additional offerings, success stories, or invitations to relevant webinars and resources.

The tone should always be helpful and educational, not salesy. For example:

“Did you know? Many of our web design clients have started leveraging AI tools to save hours each week. If you’re interested in automating your scheduling or email responses, let’s talk!”

2. Newsletters

A regular newsletter (monthly or quarterly) is a fantastic vehicle for reminding your audience about your range of services and expertise. You can feature client success stories, announce new offerings, share tips and trends, and highlight your schedule for upcoming workshops.

The trick is to structure each newsletter so it touches on different aspects of your business. For example, you might have sections like:

- Latest Web Projects

- Tech Tip of the Month

- Upcoming Events (like webinars on marketing automation)

- Service Spotlight (a brief description or use case of a lesser-known offering)

Linking these stories together helps clients see the broader range of skills you bring to the table.

3. Physical Mailers

While digital channels rule the day, don’t overlook the impact of a well-designed physical mailer—especially if you serve a local audience. A postcard or flyer listing all your services, with a special offer or invitation to a workshop, can capture attention in ways email cannot, and may even be pinned to the office bulletin board for reference.

4. Website Suggestions and Callouts

Your website is your digital HQ. Yet so many businesses fail to leverage what’s right under their noses:

- Suggest Related Services: On each service page, include a “You might also need…” box or slider featuring related offerings. For instance, a “Web Development” page might link to “Tech Training for Your Team” or “Marketing Automation Consulting.”

- Pop-Up or Slide-In Offers: Tastefully timed pop-up messages can invite visitors to request a service guide, sign up for a webinar, or schedule a free consultation for a related service.

- Dynamic Testimonials: Use rotating or categorized testimonials so visitors see a variety of success stories, highlighting multiple service areas.

- Bundles and Packages: Showcase bundled services (“Let’s Build Your Site—AND Teach Your Team Automation!”), making it easy for clients to see how your offerings complement each other.

5. Free Webinars and Information Sessions

Offering webinars or short online information sessions is a double-win: you add value to your audience while subtly showcasing your expertise across different areas. For example, if you teach a webinar about “Automating Your Small Business with AI,” you naturally introduce people to your training, consulting, and support services that go beyond initial web builds.

Promote these sessions through your newsletter, email list, social media, and on your website. Offer recordings as lead magnets—“Enter your email to access our most recent training”—and you’ll keep your clients engaged and in the loop.

6. Social Media Strategy: Rotate and Remind

Consistently share bite-sized posts on social about ALL your capabilities. This isn’t about bombarding people, but about regular, helpful reminders sprinkled over time.

- Post client stories: “We just helped Acme Corp update their website and integrate new AI tools into their workflow. Need help with either? Let’s chat.”

- Service spotlights: Regularly feature a different service each week or month.

- Pro tips: Share a quick tip, then mention that you offer hands-on training or consulting in that area.

- Behind-the-scenes: Show how your services interconnect—“Helping a client launch their email marketing campaign after rebuilding their site.”

Remember, repetition aids memory. If you only talk about web design, people will only think of you for web design.

Make “Reminding” Part of Your Customer Journey

To truly maximize the opportunity, reminders should be embedded throughout your client lifecycle:

Initial Consultation

During early conversations, ask open-ended questions to reveal needs your client may not have considered. Plant seeds: “Many clients start with a new website, then realize training in automation or marketing can really build momentum. If that interests you down the line, just let me know.”

Post-Purchase Follow-Ups

After any successful project, always include a thank-you along with a gentle reminder about the other ways you can help. For example: “If you ever need to refresh your digital marketing or want to learn about time-saving automation tools, I’m here for you.”

Annual Check-Ins

Once or twice a year, send a personal note to each client reviewing what you’ve accomplished together, and suggesting next steps or complementary services. For major clients, a phone call or Zoom meeting goes a long way.

Referral Engine

Encourage satisfied clients to refer others—not just for the service they used, but across your full range of offerings. Arm them with simple talking points or shareable service guides that make it easy for them to spread the word.

Get Creative: Engaging Ways to Showcase Your Service Menu

Beyond the standard methods, consider these creative ways to keep your services top-of-mind:

Interactive Service Menu

Create a digital menu (PDF or webpage) clients can browse, complete with descriptions and checklists: “Did you know we also offer...” Make this menu downloadable or printable.

Case Study Library

Organize your case studies not just by client, but by service type. As you feature new stories, clients discover service areas they may not realize you offer.

Workshops and “Lunch & Learns”

If you work locally, host free or low-cost workshops at local business events or co-working spaces. Each time, spotlight a different service or trend—like website security, workflow automation, or social media advertising.

Seasonal Offers

Tie your reminders to seasonal business cycles: “Spring Clean Your Website,” “Back-to-School Business Tech Upgrades,” or “Year-End Marketing Automation Tune-Up.” These campaigns not only remind, but also create urgency.

Service Checklists

Share self-assessment checklists: “Is your digital marketing working for you?” “Are you ready for AI automation?” These tools help clients diagnose needs they may not realize they have—needs you can fulfill.

Don’t Forget: Empathy, Relevance, and Value First

Throughout all these tactics, keep front and center the principles of empathy, relevance, and value:

- Only reach out with reminders that are relevant to each client’s context and interests. Segment your list so people hear about services that actually fit their needs.

- Every reminder should offer value—whether it’s a tip, insight, exclusive offer, or invitation.

- Avoid coming across as desperate or “salesy.” Your tone should be consultative, friendly, and focused on helping.

The Right Mindset: You’re Helping, Not Just Selling

Remember, your clients (and their networks) have problems you can solve—but only if they know you can help. Regular, thoughtful reminders aren’t spam—they’re service. You’re making it easier for them to grow and succeed, and that makes the business relationship even stronger.

Next Steps: How To Implement This In Your Business

1. Audit Your Messaging. Review your website, email templates, social media, and printed materials. Where are you missing opportunities to cross-promote your services?

2. Plan a Reminder Campaign. Decide which channels (email, web, social, physical mail) make the most sense for your audience. Draft a calendar for the next 3-6 months with regular “service spotlights” or reminders.

3. Update Your Website. Add relevant service suggestions, “You Might Also Like” boxes, and prominent links to your full service menu and recent case studies.

4. Segment Your Audience. Organize your contacts by interest, previous purchases, or industry, so you can tailor messages for maximum relevance.

5. Ask for Feedback. Each time you send a reminder or share a new service, invite feedback: “What other challenges are you facing?” This opens the door to discovering new ways you can help—and even new services you could offer.

6. Automate for Consistency. Use email marketing tools (like Mailchimp, Drip, or ConvertKit) or CRM systems to schedule and track your campaigns, ensuring nothing slips through the cracks.

In Conclusion

Your skills, expertise, and services are only as valuable as your clients’ awareness of them. In a world of distracted customers and rapid technology evolution, thoughtful, regular reminders are your most powerful tools for deepening client relationships, unlocking new business, and growing your practice.

Don’t let “what they don’t know” keep your business from flourishing. Start today—remind, engage, and help your audience discover everything you have to offer.

Looking for specific ways to implement this in your practice? Have a question about automation, reminders, or client communications? Drop a comment or reach out—I’m here to help.

Take care, and until next time, keep reminding the world about the amazing things you do!